Old Town Watercraft Presents
Our involvement
Producing, filming, editing, color grading, co-writing
It was July of 2022, and the Old Town marketing team was shaking hands and kissing babies with industry reps at ICAST when someone made a casual comment about how cool it would be to create a full-length episodic television series.
Eyebrows were raised. Glances were exchanged.
Six weeks later, we were on the water filming the pilot.
Armed with a script written by Brand Evangelist Ryan Lilly, Osborne Media embarked on a two-day blitz of filming on Lake Michigan for their infamous king salmon run.
Joining us on this trip were renowned underwater photographer Jason Arnold, Old Town pro-staff and Wisconsin native Keith Gelhar, Michael “ChiCityYaker” Muniz, and Ashley Nichole Lewis (aka Bad Ash Outdoors).
This wasn’t the first time Mike and Ashley targeted salmon together. Mike had previously fished with Ashley in her native waters of the Pacific Northwest, and quickly learned that what works in Wisconsin doesn’t transfer to every fishery.
Now, it was Ashley’s turn to step into unfamiliar territory, learn from the locals how their salmon react to different techniques, and take the viewers along for the ride.
What resulted was far more than a 22-minute episode. Out of these two days yielded more than two hours of content for Old Town’s YouTube, Instagram and TikTok channels. Old Town Watercraft Presents will be a vehicle for helpful how-tos and conservation stories across the country.
This series is set to be expanded, with new episodes dropping each month, and Osborne Media is thrilled to be the content partner trusted with their production.
EPISODE 1:
REIGNING KINGS
“It’s LIKE READING YOUR FAVORITE BOOK ALL OVER AGAIN.”
When you think of fishing for king salmon, it elicits visions of the iconic pacific northwest. But that's not the only place you'll find a thriving king salmon fishery.
Join the Old Town crew as they explore Lake Michigan's king salmon fishery from kayaks, and learn how king salmon came to be in the great lakes' largest waterbody.
EPISODE 2:
LONE STAR BASS
“Everything is bigger in texas, and we definitely have the bass to prove it.”
The phrase probably originated because of the state's enormous size. However, the saying rings entirely true when it comes to Texas largemouth bass and the passionate fishing community that chases them.
On this adventure, we head to East Texas with the Old Town pro-staff to chase trophy largemouth, to uncover the story behind them, and experience firsthand what makes the bass fishing community here so unique.
EPISODE 3:
NATIVE BROOKIES
“Making something out of nothing… there’s something very Maine about that.”
Explore the pristine waters of Maine on a captivating journey into the world of native brook trout. We'll delve into the efforts to conserve and protect these iconic fish in the rugged wilderness, and witness the art of fly tying that has become a cherished part of the fishing culture.
Join us in celebrating Maine's love of the outdoors, its unique angling heritage, and the enduring symbol of adventure and memories—the Old Town Canoe.