FAQS
Have questions? Good, we have answers.
What kind or size companies do you work with?
From start-ups to national brands, we work with all sizes and all kinds.
What does it cost to make a quick video?
The truth is, in production there are no quick videos. Even for a 15-second video, we may need to factor in some or all of the following as part of our process:
Script writing
Set-up and tear-down
Filming
Voiceover work
Keywording footage
Color-correction
Music
Animation
Closed captioning
Project management
Every video project is different, but for most of them it typically takes us 3x longer behind the scenes to produce your video than the actual part of the process that you see.
Can we have the project files?
TL;DR, no.
A large part of what sets Osborne Media apart is our post-production workflow. We have a unique and proprietary method of editing that we try to keep “behind the curtain.”
Our licenses for stock music and video strictly prohibit providing copies of original files outside of their incorporated works.
In addition, nearly all of the effects and corrections are made with various third-party software and plugins. Many of these were actually designed and developed in-house, and are not available anywhere else. Opening our project files would require the purchase of thousands of dollars in software, and the removal of our proprietary effects and corrections would do away with the polished look our productions are known for.
As our client, you own the rights to any of the final approved edits. Osborne Media retain the rights to all assets and project files created, captured or licensed for their production.
If you are working with us on a graphic design project, we will provide you with both web and print PDF versions of your final file once approved, unless it is a logo development project and then you will receive many different file formats for your use.
Can we have the raw video files from our project?
Osborne Media retains the rights to all raw footage, and will not be provided. The rights you own are to the final produced creative content.
Our raw footage is meant to be edited, and the editorial decisions we make - on-set and in-post - are central to our productions. By providing the source material, we would be giving up control over how our work is represented.
Our cameras generate files in a codec and color gamut that have specific hardware requirements for playback. Each clip must then also undergo a specialized workflow of processing and color correction - a proprietary method we’ve spent years developing and fine-tuning.
Additionally, these raw files may have imperfections that do not accurately represent the attention to detail that defines our brand. During the filming process, we are continuously making judgement calls about what can be “fixed in post.” It could be a shaky hand, an unflattering shadow, or the hum of an old air conditioner.
If you have questions or ideas about how to utilize existing assets in creating new pieces of content, we’re happy to talk more!
What if I need revisions or copies of an older project you created for us?
Upon the completion of a project, Osborne Media will provide the client with the contracted deliverables. It remains the client's responsibility to keep copies of these files for their records. It is not guaranteed that we will keep your creative files on hand, so it’s best to store them in a safe place and back them up at least once.
After project completion, typically within six weeks, your project files will be placed into cold storage. Any further revisions or requests for changes beyond this date may incur a variable restart fee, depending on the size and scope of the revisions.
Starting one year after a project’s completion date, Osborne Media reserves the right to remove all project files from its systems. We do not offer archival services for creative work. Clients are responsible for maintaining backups of their creative deliverables, and we will not assume responsibility if the client loses their only copy of those files.
Exceptions to this Data Retention Policy require a written agreement signed by both the client and Osborne Media, specifying unique terms and conditions for the retention and deletion of data that deviate from the standard policy.
This Data Retention Policy may be reviewed and updated as necessary to align with legal requirements or adapt to changes in business practices. Clients will receive notification of any significant updates to this policy.
What is your average turnaround time for a video project?
Every project is different, but we typically deliver an initial edit for your review within 3-4 weeks of filming. If your project is simple and straightforward, we’ll finish it closer to the 3-week mark. If it has a lot of graphics, custom music, and/or must go through a committee for approval, it will take longer. Our schedule is also a factor. Once a proposal is accepted, we use software to determine our availability and reserve adequate time for filming and editing in order to meet your deadline.
Do I own the rights to my video or design project?
Absolutely! You own the rights to the final produced MP4 video file or, in the case of a design project, the final PDF design file. We retain the right to publicly share your project in our portfolio unless you note otherwise.
How quickly will I see return on my investment?
This depends entirely on your business, your goals, your investment and the campaign. No project is alike, so there is no one-size-fits-all answer until we have more information.
Do you offer website design?
We do not offer website design or development as one of our services, however, we can refer you to some incredible businesses we’ve worked with in the past that can help you with this!
How do I measure marketing ROI?
The first step in measuring your return on investment (ROI) is to have the roots in place to track your growth against your marketing tactics. For example, we can’t know how many customers that came to your website from Facebook ads resulted in sales if your website is not set up to track that information. Once you have the right tools in place, you can compare the amount of money you spend on a particular campaign with the amount of revenue generated to see if it was profitable and to see if a particular tactic is worthwhile.
What software do you use?
We use the Adobe Creative Cloud for all of our design projects and Final Cut Pro for video editing.
Do you outsource your work?
No. All creative work is done in-house at Osborne Media. We are not a printing company, so any design projects that need to be printed into a physical form (think brochures, posters, banners, etc.) will be done so by a print vendor selected by us or you.
What if I have my own ideas, am I able to contribute?
Absolutely! We believe that more brains are better than one; and nobody knows your business better than you! We encourage our clients to be as involved as they want to be and we will take your vision into consideration as we create.
What if my business is not in your location, can you still assist my company?
Yes! We have clients across the country. The majority of what we do is done on a digital platform, so we are able to provide the same services remotely as we would in-person.
What is the difference between a logo and a brand?
A logo is a graphic element that you use to identify your business. A logo uses a combination of typography, colors and icons. While the logo may feel like a large part of your identity, it’s just a small piece of your brand.
A brand is a combination of all tangible and intangible aspects that represent your organization. Without the brand, the logo would just be a graphic element, but the brand brings that logo to life by building the look and feel of your business around it. A brand consists of marketing materials, company tone, social media posts, videos, etc. — all combined to give your customers a true feel for your business.
Can I get an old design updated?
If the design originated with Osborne Media, we can update the file with no issues at all. If the project originated with another company, we’ll have you track down the original file, share it with us and we can then update it. Otherwise, we’d be happy to recreate the design internally.
Why should I choose you?
We want to be the right fit for you. Although we didn’t always get the best grades in high school chemistry, we understand it and we know that it’s important in business as well. We’re not the right fit for everyone — and that’s okay. At the end of the day, we want you to be successful and accomplish your goals. If we can help, we want to!