Topwater launch

Our involvement

Casting, filming, editing, color grading, and motion design

We worked with Old Town Canoe in the spring of 2018 on the launch of its new fishing kayak, Topwater. This engagement included all design materials from logo development to sales materials to trade show displays. The campaign launched with print and digital teasers that revealed a little more of the boat each time to create hype leading up to ICAST, the world's largest sportfishing trade show.