7 boats. 3 ways to travel. 1 passion. The new Old Town Sportsman fleet of watercraft is the most versatile and talented lineup available. From the first fully-integrated motor with Spot-Lock to the first personal hybrid watercraft, all seven of these boats were built to make waves, not just ride them. Paddle, pedal, or power, there’s an Old Town Sportsman model that’s perfect for you.

We collaborated with Old Town and Jason Arnold to create launch materials for the all new Old Town Sportsman line.

Our involvement included product photography, production of a launch video for the full line, overview videos for the two all-new power models, sell sheets, hang tags, digital and print advertisements, and point-of-sale materials for dealers.

We also produced the Facebook Live launch event at the inaugural BASS Nation Kayak Series as part of the Bassmaster Classic in Birmingham, Alabama.