REIGNING KINGS
Our involvement
Filming, editing, animation
“It’s LIKE READING YOUR FAVORITE BOOK ALL OVER AGAIN.”
-Ashley Nichole Lewis
It was July of 2022, and the Old Town marketing team was shaking hands and kissing babies with industry reps at ICAST when someone made a casual comment about how cool it would be to create a full-length episodic television series.
Eyebrows were raised. Glances were exchanged.
Six weeks later, we were on the water filming the pilot.
Armed with a script written by Brand Evangelist Ryan Lilly, and the incomparable Jason Arnold Underwater’s eye, Osborne Media embarked on a two-day blitz of filming on Lake Michigan for their infamous king salmon run.
Joining us on this trip were Old Town pro-staff and Wisconsin native Keith Gelhar, Michael “ChiCityYaker” Muniz, and Ashley Nichole Lewis (aka Bad Ash Outdoors).
This wasn’t the first time Mike and Ashley targeted salmon together. Mike had previously fished with Ashley in her native waters of the Pacific Northwest, and quickly learned that what works in Wisconsin doesn’t transfer to every fishery.
Now, it was Ashley’s turn to step into unfamiliar territory, learn from the locals how their salmon react to different techniques, and take the viewers along for the ride.
What resulted was far more than a 22-minute episode. Out of these two days yielded more than two hours of content for Old Town’s YouTube, Instagram and TikTok channels. Old Town Watercraft Presents will be a vehicle for helpful how-tos and conservation stories across the country.
This series is set to be expanded, with new episodes dropping each month, and Osborne Media is thrilled to be the content partner trusted with their production.