In early 2018, Eastern Maine Healthcare Systems was gearing up to reintroduce themselves as Northern Light Health. It was an opportunity to demonstrate a united system under a new banner - and it was important that communication across all channels be compelling, consistent and on-brand.

Osborne Media was selected as the agency responsible for producing the video content for their 2018 Annual Report. Collaborating with a team of project managers, graphic designers and photographers, we traveled from Presque Isle to Boston through the summer and into the fall filming six powerful stories about how Northern Light makes healthcare work for Maine.

In the process, we were also able to coordinate with their branding agency, providing footage that was incorporated into the launch materials.

The result was a seamless experience from print to web to video, and a testament to the hard work and vision of Chris, Dennis and everyone who poured their heart into the project.

See the online edition of the Annual Report here.