Sometimes the best work comes from being under pressure.

Mainely Eyes approached Osborne Media in February about producing a new TV spot to push prescription sunglasses to start in April. Ideally, this would have been a scene on the beach or cruising in a convertible, but as the deadline approached, the snow showed no signs of stopping. Such is life in Maine.

 So we found a funky track, brought in a group of (incredibly talented) actors, and told them to mug in front of the camera like it was their bathroom mirror. What resulted was a fun, effective ad that got foot traffic into the store.

We drafted the concept on a Friday, shot on a Tuesday, and it was on your TV by Thursday.