The first problem with home equity loans is that they can be used for just about everything. Kitchen remodel? Yup. Debt consolidation? Sure. Vacation in a blimp over Bombay? Nakkīca!

The second problem is that as soon as you mention lending products, with it comes miles of obligatory disclaimers.

So how do you talk about them?

You don’t.

In a two-week span, we wrote, casted, directed, edited and aired three spots for Katahdin Trust to help promote their big seasonal home equity loan push.