Katahdin Trust needed a rapidly produced digital campaign to announce that their Business Banking App was now available without a monthly service charge.

In addition to facilitating the creation and placement of banner ads, sponsored articles, and radio sponsorships, Osborne Media created this :15 video as a YouTube pre-roll and welcome video on their Business Banking App page. Three versions were created - a traditional widescreen version, a square version for posting to Instagram, and a vertical version for mobile and sharing to "story"-based platforms.

Animations like these can be a nimble and cost-effective way to tell a story. In this case, production began at 8:00 AM, were ready for review by lunchtime, and were 100% custom-built from scratch. Absolutely no stock or templated animation.