If you took out a loan in 2020, you probably don’t need to be told how exciting interest rates are. People found they could refinance, cut their term in half, and see no increase in their monthly payment.

But in a landscape where everyone and their mom’s credit union are advertising low rates and friendly servicing, how do you cut through the noise? By being the loudest, of course.

When an opportunity to run during the Big Game came across our desks, we opted to treat underwriting with the same energy, embellishment, and explosiveness that viewers had tuned in for.

Everything about this spot was created within Osborne Media’s walls - from the writing, to the voiceover, to the animation, to the sound design - staying within Katahdin’s brand guidelines and ten solid feet away from the Big Game’s copyright attorneys.