People have always loved the Jetboil Flash. But the engineers at Jetboil felt like they could build on that and bring you an even better and easier to use product than ever.

Everything you need for a warm meal or a hot cup of coffee on the trail packs up into the cook pot. It boils a liter of water in less than two minutes, and the thermochromatic sticker lets you know when it’s boiling.

With new features like a turn-to-click ignition, ceramic encased igniter, and a rubberized grip zone, Jetboil’s fast boil line was getting a bold and robust upgrade. And they needed a launch to match.

At Osborne Media, we gave these a bold, refreshed packaging design, including custom iconography, that stands out on the shelf. From there, we crafted a cohesive suite of digital and print ads, along with catalogs, sell sheets, and custom in-store POP displays to support their sales efforts.

Our in-house team handled all studio photography, ensuring every product was showcased at its best. We even took things on the road—flying to Arizona to film product overview videos with their engineers, capturing the innovation behind the design.

To bring it all to life, we created high-impact 3D animation videos, making complex product features easy to understand and impossible to ignore.