We got a call on Monday that two identical hard drives were en route to our office, shipped via separate courier services to ensure that at least one arrived by Wednesday.

They both arrived on Thursday.

The mission was to create a high-energy launch video, an in-depth overview video, and several teasers of varying lengths and aspect ratios in time for the Bassmaster Classic.

*looks at watch*

*counts on fingers*

That’s 72 hours.

In November, prototype specs of Humminbird’s MEGA Live sonar had been leaked to the public, and by June expectations were high and patience was thinning.

So the very moment that the production model was approved, Jason Arnold booked a flight to film content at an undisclosed location with Bassmaster Elite Series angler Brandon Palaniuk, and within two weeks the finished pieces were edited, revised, approved and live.

It was an incredible team effort fueled by adrenaline (and cold brew… and burrito bowl deliveries…), and the payoff at the end of that long weekend is a win for Best of Electronics at ICAST 2021, and being able to say that we played a role in the fishing industry’s most anticipated product launch of the season.