Logo Development

Our involvement

Brand development, graphic design

Antique Alley hired us to develop a brand for their a new antique store that would feature one-of-a-kind stand-out pieces. Our task was to develop a color palette and mark that would immediately communicate the whimsical vibe of the brand. Our unlikely inspiration for this mark came from the door to the brick and mortar store

which was a statement piece all unto its own. With a serif font selection and a soft, cool color palette, the logo came to life. In addition to the logo, we also developed stationery and signage and provided a style guide with font, color, and logo usage guidelines to assist our clients in implementing their new look and feel in-store.