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Women on the water

 

Our involvement

Editing, color grading, and motion design

For over 60 years, AFTCO has manufactured precision fishing tackle and performance clothing proven for its dependability, durability and pure on the water functionality.

In 2018, AFTCO changed the game by launching a full range of women's outdoor lifestyle clothing to meet the needs of the demanding female angling community. The direct feedback from top captains, guides, outfitters and anglers has been translated into a fishing clothing line that elevates comfort, fit and performance to a whole new level.

 Mo Newman is a charter boat captain and lodge owner in Venice, Louisiana, whose input helped shape the women's line. Osborne Media was hired to help assemble the raw footage into a story that shared the story of Mo and her role in the development.