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I TAKE THE CHALLENGE

EMMC CHAMPION THE CURE CHALLENGE

SUMMARY

Arguably the most visible element of EMMC Champion The Cure Challenge's past campaigns have been their "I Take The Challenge" portraits, in which participants hand write the reasons they support this annual fundraising effort.

Osborne Media approached the organizers of the event to build on that, by grabbing brief video testimonials at the same time these photos were taken, and creating small, easily digestible nuggets that can be utilized as evergreen social content.

PROJECT INFO

  • $620,818 raised
  • 111 teams
  • 2,112 walkers/runners
  • 206 cyclists
  • 45 motorcycles
  • 150 volunteers
  • Story development
  • Filming
  • Portrait photography
  • Editing
  • Color grading
  • Motion design