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BRANDS THAT MOVE YOU

JOHNSON OUTDOORS WATERCRAFT

SUMMARY

Johnson Outdoors Watercraft had a big couple years; they launched ICAST's Best Boat with the Predator PDL, signed on two of the biggest names in fishing as brand ambassadors, and shared some compelling stories about how two of their major paddle properties - Ocean and Old Town - make adventures where ever you taken them.

This video served to show where the brands have been, a sneak peek into where they're going, and generate excitement around the most trusted names in paddling. A killer track from the incomparable Otis MacDonald, the always compelling footage of Jason Arnold, combined with custom motion graphics and editing by Osborne Media, came together to create this high-energy piece.

PROJECT INFO

  • Story development
  • Editing
  • Color grading
  • Motion design